Poster campaign for a new training kit 2017 with Maria Lasitskine (Olympic champion) & Roman Zobnin (Spartak Moscow football player)

Translation: 

Pic 1 (portrait): You can't give up. 

Pic 2 (text only): Hands down. Hands Up. Repeat. (In Russian 'Hands down' – means 'to give up'). Subline: Start. Keep it going. 

Pic 3 (training): Start. Keep it going. 

Pic 4 (handwritten quote): Imagine the whole world is watching you, so push it to the maximum. 

Pic 1 (portrait): Prove it every time. 

Pic 2 (text only): You can't beat the one, who gives up. Subline: Start. Keep it going. 

Pic 3 (training): Start. Keep it going. 

Pic 4 (handwritten quote): Don't even think of taking a break. The result is one thousand minutes.